The Hidden Truth of Matcha  Learn What Labels Never Tell You

One Hour. Five Matcha. One Secret That Changes Everything.

You’ve probably seen it: “ceremonial grade” matcha.
Bright green, beautiful tin, promises of purity.

But here’s the hidden truth —
in Japan, there is no official label called “ceremonial grade.”
It’s a marketing invention, not a mark of mastery.

So if the label lies, how do you know what’s real?
You taste it. You smell it. You listen to it.
You let your five senses tell the truth.

 The Immersive Invitation

Most people drink matcha.
Very few have ever experienced it the way tea masters do.

For 2 years, Shane Kim Certified Tea Sommelier&Master 
has traveled across Japan, Korea, China, and Taiwan, meeting farmers and artisans devoted to preserving the soul of tea. Now, he brings that
heritage to Zürich in an experience that awakens all five senses.

You will explore five distinct matcha cultivars,
each with its own texture, aroma, and story.

Learn why some matcha tastes bright and sweet while others are creamy or bitter
and how to recognize the one that truly fits you.
Through sight, sound, touch, smell, and taste,
you’ll understand what real matcha feels like.

The Five Senses of Matcha — Zürich Masterclass
One hour | 4 guests per session
Vulkanstrasse 110C, Zürich
Limited sessions reservation required.