Awaken Your Senses Through the Art of Matcha
A transformative 1-hour journey where you'll taste 5 ceremonial Japanese matcha cultivars, master authentic preparation techniques, and discover mindfulness through centuries-old tea rituals.
CHF 70 per person • Includes samples to take home
Most People Never Experience Real Matcha
If you've only tried matcha from cafes or store-bought powder, you're missing 90% of what this ancient tradition offers.
"Ceremonial Grade" Confusion
There's no official certification in Japan. Most "ceremonial grade" labels are Western marketing—leaving you guessing about quality.
Bitter, Disappointing Taste
Bad matcha tastes bitter and chalky. You've probably wondered why people love it—because you haven't tasted the real thing yet.
No Mindfulness Connection
Grabbing matcha on-the-go misses the point. The ritual, the pause, the presence—that's where the real magic happens.
The Solution
Discover Matcha the Way It Was Meant to Be Experienced
In just one hour, you'll transform from a curious beginner into a confident matcha connoisseur who can identify quality, prepare authentic matcha, and create your own daily mindfulness ritual.
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Taste the difference — Compare 5 distinct cultivars (Yabukita, Okumidori, Samidori, and more) side by side
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Learn the secrets — Water temperature, whisking technique, and storage tips from a certified sommelier
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Create your ritual — Take home a simple 5-minute daily practice for calm and focus
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Never be fooled again — Spot marketing gimmicks and choose authentic matcha every time
Engage All Five Senses
Sight
Admire the vivid jade green of ceremonial-grade matcha and the graceful, meditative movements of preparation.
Smell
Breathe in the fresh, grassy aroma with notes of umami—the signature scent of quality matcha.
Sound
Listen to the soothing rhythm of the chasen whisking—a meditative sound that quiets the mind.
Taste
Savor layers of sweet, umami, creamy, and subtly bitter notes across each unique cultivar.
Touch
Feel the smooth warmth of the tea bowl and the silky-fine texture of stone-ground matcha powder.
Everything Included in Your Journey
CHF 70 covers your complete experience—no hidden costs, no upsells.
5 Premium Matcha Tastings
Experience rare cultivars stored in temperature-controlled conditions for peak freshness.
Expert-Guided Masterclass
Personal instruction from Shane Kim, certified Tea Sommelier with 10+ years experience.
Take-Home Matcha Sample
Leave with your favorite cultivar to continue your practice at home.
Digital Ritual Guide
A beautifully designed PDF guide to create your own 5-minute daily tea ritual.
Quality Assessment Skills
Learn to evaluate authenticity through sight, smell, sound, touch, and taste.
Light Refreshments
Traditional Japanese sweets paired perfectly with your matcha tasting.
Meet Shane Kim
Certified Tea Sommelier & Master
Shane's journey with tea began 3 years ago during his first visit to a Korea tea house. What started as curiosity became a lifelong passion—and eventually, a mission to share authentic matcha culture with the West.
After training with Japanese tea ceremony and earning his certification as a Tea Sommelier, Shane founded KTeaShop to bring genuine matcha experiences to Zurich. Every cultivar in his collection is sourced directly from artisan producers in Japan and stored in temperature-controlled conditions until the moment of your tasting.
"My goal isn't just to serve you matcha—it's to help you discover a practice that brings calm and clarity to your everyday life."
Two Experiences, One Unforgettable Moment
Select the experience that matches your curiosity. Both include our signature 5-senses matcha tasting.
Essential Experience
60 minutes
- 5 ceremonial matcha cultivar tastings
- Expert-guided taste journey
- Learn preparation techniques
- Traditional Wagashi
- Digital guide (Email)
- Tea ceremony cultural insights
- 10g of your chosen cultivar
Cultural Journey
75 minutes (+15 min)
+15 minutes of cultural immersion + 10g premium matcha to take home
- 5 ceremonial matcha cultivar tastings
- Expert-guided sensory journey
- Learn preparation techniques
- Traditional Wagashi
- Digital ritual guide (email)
- Deep dive: Tea ceremony meaning & philosophy
- Cultural insights: Zen, Wabi-Sabi & mindfulness
- 10g of your favorite cultivar to take home
Frequently Asked Questions
Not at all! This experience is designed for complete beginners and tea enthusiasts alike. Shane tailors the session to your knowledge level, so whether you've never tried matcha or you're looking to deepen your expertise, you'll learn something new.
We understand plans change. You can reschedule or receive a full refund up to 48 hours before your session. For cancellations within 48 hours, we offer a credit toward a future booking.
The experience is best suited for adults and teens (14+) who can appreciate the mindfulness aspects. Matcha does contain caffeine (about half that of coffee), so we recommend it for those comfortable with moderate caffeine intake.
Come as you are! We recommend comfortable clothing. Everything else is provided. If you'd like to take notes, feel free to bring a notebook, though we'll also send you a digital guide afterward.
Absolutely! We offer private sessions for groups up to 20 people—perfect for team building, birthdays, or special occasions. Contact us at info@kteashop.com for custom arrangements.
All our matcha is sourced from sustainable farms in Japan. Most of our cultivars are organic, and all are free from additives. The experience is naturally gluten-free and vegan. Traditional sweets may contain sugar—let us know about any dietary restrictions when booking.