BVLGARI Tea Experience Zurich | Luxury Brand Case Study
Luxury Brand Case Study · Zürich
BVLGARI × KTeaShop: A Sensory Tea Experience in Zürich
KTeaShop created a bespoke two-hour sensory workshop in Zürich for the relaunch of BVLGARI's Thé Vert fragrance. The experience connected fragrance storytelling with tea origin, aroma and taste for a group of 10 guests.
The brief
Translate the aromatic character of Thé Vert, Thé Blanc and Thé Impérial into an engaging guest experience through tea.
The experience
Three teas were curated to reflect the fragrance stories. KTeaShop delivered tea selection, sensory mapping, presentation and guided service.
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