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Private Sensory Experiences · Zurich, Switzerland

Tea Ceremonies
for Brands
and Teams

Private tea ceremonies and sensory experiences designed for luxury brands, perfume houses, and corporate teams who need something their guests haven’t experienced before.

Trusted by
Leading luxury maisons in fashion, hospitality, and consulting — Switzerland, Monaco, and beyond.
Your guests have done wine tastings.
They have not done this.
🍵

No Alcohol, No Exclusion

Every guest participates fully. No awkward “I don’t drink” moments. Inclusive by design, premium by experience.

👁

Multi-Sensory, Not Just Taste

Aroma. Texture. Temperature. Terroir. A tea ceremony trains attention across senses — the same skill perfumers use with fragrance.

🕒

Phones Down for 2 Hours

The ceremony creates a slow, intentional rhythm. Your guests forget their inbox. That has not happened at a corporate event in years.

What We Offer
We design tea experiences that bring focus, presence, and quiet structure into modern life — for brands, teams, and spaces. Every experience is private, customizable, and designed to leave an impression that outlasts the evening.
Most Popular
01

Private Ceremonies

2 hours · 6–15 guests · VIP & Matcha formats

An intimate tea ceremony designed for a small group or a single moment. Structured, guided, and personal. Every element selected for your guests — including a message they write to their future selves, returned in 12 months.

For: Client entertainment · VIP evenings · Invitation-only gatherings
Inquire about this experience →
Team Building
02

Team Building

90 min · 10–20 people · Interactive tasting

A guided tasting that trains attention through taste. No slides. No breakout groups. Your team learns to detect terroir, altitude, and process — the same skill perfumers use with fragrance. People leave knowing each other differently.

For: Offsites · Executive retreats · Corporate team culture
Inquire about this experience →
Brand Collaboration
03

Brand Collaboration

Custom · 15–30 guests · Co-created experience

We translate tea into a brand experience — not as decoration, but as a system people can feel and remember. A sensory evening designed around your product, campaign, or launch, paired to your brand narrative.

For: Product launches · Press events · Cultural collaborations
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Hospitality
04

Hospitality & Retail

Ongoing · Flexible format · Revenue share

Tea integrated into a physical space. Clear, minimal, and designed to fit real customer flow. Signature ceremonies for hotel guests, in-store rituals, pop-ups and installations. We handle everything.

For: 5-star hotels · Boutique properties · In-store experiences
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Luxury Brands, Perfume Houses, Corporate Teams
Each industry has different needs. The ceremony adapts. The quality does not.
Fashion & Luxury
Perfume & Beauty
Corporate & Consulting

Your Clients Own Everything.
They Have Not Done This.

Your VIP clients have been to every restaurant, every wine tasting, every private viewing. A tea ceremony offers something they cannot buy elsewhere — an evening where every element was designed to exist once.

The aesthetic matches your brand. The intimacy matches your client relationship. The cultural depth gives them something to talk about for months.

Example — Jewelry Brand VIP Evening

A luxury jewelry brand hosts 12 VIP clients for an evening tea omakase. Dark room. Five courses. Each guest writes a message to themselves. In 12 months, the brand sends it back — with their logo on the envelope. The brand becomes part of the memory.

Plan a VIP Experience

Your Team Trains Their Nose Every Day.
We Train Their Palate.

The cross-sensory bridge between fragrance and tea is immediate. Top notes, heart notes, base notes — your team already speaks this language. Tea makes it tangible on the tongue.

Oolong unfolds like a floral perfume. Pu-erh has the depth of an oud. A first-flush Darjeeling has the precision of a citrus accord. Your team will feel the connection in the first cup.

Example — Fragrance House Team Training

A Swiss fragrance house books a sensory workshop for their evaluation team. Each tea is presented like a fragrance brief: origin, altitude, process, aroma family. The team maps tea profiles to fragrance families. One evaluator says: “This oolong is a chypre.” The room agrees.

Plan a Sensory Workshop

The Best Meetings Don’t Start
with an Agenda.

Your team has done escape rooms. They have done cooking classes. They have done the boat on the lake. A tea ceremony offers something none of those do: genuine stillness in a room full of colleagues.

No competition. No performance. Just attention, taste, and conversation. People leave knowing each other differently.

Example — Consulting Firm Executive Offsite

A management consulting firm books a sensory workshop for 18 partners during their annual offsite. No slides. No breakout groups. 90 minutes of guided tasting. The managing partner later says: “I forgot about my phone for two hours. That has not happened at a corporate event in ten years.”

Plan a Team Experience

Every ceremony is designed once and never repeated.

Request a Tasting
This Is Not a Tea Tasting

What You Expect

The format
Someone explains flavours while you sip politely
The energy
Networking event with tea instead of wine
The memory
A nice evening. Forgotten by Friday.
The takeaway
A business card and a sample bag
vs

What Actually Happens

The format
Five courses designed to slow you down. No lectures.
The energy
Your guests forget about their phones for two hours
The memory
A message they wrote to themselves — returned in 12 months
The takeaway
A moment they describe to people for years
From Inquiry to Ceremony
Three steps. No commitment until you taste.
01
Tell Us About Your Event
Fill out the form below. Group size, date, experience type. We respond within 24 hours with a tailored proposal.
Takes 2 minutes
02
Tasting Call
A short call or in-person tasting where we understand your brand, your guests, and what you want them to feel.
15–30 minutes
03
Your Custom Ceremony
We design a one-of-a-kind ceremony tailored to your brand narrative, guest profile, and desired atmosphere. You just show up.
We handle everything

Shane Kim

Certified Tea Sommelier · Zurich, Switzerland

Sources tea directly from farms in Japan, Korea, China, Taiwan, and Sri Lanka. Every tea in the ceremony was selected in person, at origin, from a specific farmer.

Has hosted private ceremonies for individuals, teams, and brands across Switzerland. Specialises in designing one-of-a-kind sensory experiences for luxury and corporate clients.

The details matter because your guests will taste the difference.

Tell Us About Your Event
We respond within 24 hours with a tailored proposal. No commitment required.
We respond within 24 hours.

Prefer direct contact?
info@kteashop.com · WhatsApp available on request