Why a second origin현황
The matcha shortage is on your invoice.
Every Japanese supplier draws on the same tencha. Switching supplier moves you to another queue for the same leaf.
5,300 tof tencha, the leaf matcha is made from, grown in Japan in a yearMAFF, 2024 harvest
+72%at Kyoto’s first tencha auction: ¥8,235 to ¥14,127 per kg in one yearJA Zen-Noh Kyoto, 2026
2.4×Japan’s own green tea imports in Q1 2026, to cover its shortfallNorinchukin Research Institute, 2026
13Japanese tea makers closed in 2025, a recordTeikoku Databank, 2026
Sources: MAFF, 茶をめぐる情勢 (2026) · JA Zen-Noh Kyoto first tencha auction, via Shokuhin Shimbun (May 2026) · Norinchukin Research Institute (May 2026) · Teikoku Databank (2026).